ON THE WEB: THE PSYCHOLOGY OF MENU DESIGN
Did you know that when you look at a menu in a restaurant, you are more likely to order items that are displayed in a box?
It turns out there is a detailed psychology that goes into menu design, to push you into ordering what the restaurant wants you to order. Wired magazine has a fascinating article that explains just how the lessons of behavioural economics nudge you towards certain choices.
Read the article here, then see if you can spot the nudges next time you eat out.